Dirtyboy is a streetwear movement with a style that is beyond the traditional streetwear aesthetic.
I wanted Dirtyboy to be a forward-thinking brand with a strong distinctive visual identity that would compete within this crowded marketplace.
I have created a brand that is strong, youthful, energetic and full of attitude. The main design idea behind the brand was to develop a design that was unique, colorful and memorable while combining elements in a way that created a modern and fresh look.
BRAND IDENTITY | PACKAGING | PROMOTIONAL
